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The world of digital advertising is rapidly changing, and the things used yesterday become quite ineffective today.
This can be commonly found in the monetization of the web-sites.
One of the most successful solutions to this problem is native advertising.
The native ad units visually adapt to the web-site look and echo closely its cotents, which has a beneficial effect on customer loyalty to this kind of advertising messages.
The need for a new approach in the business was growing every day.